PPC Campaigns

Paid Ads is the staple diet on which Web 2.0 lives. Internet Marketing Advertisement Industry is approx. $26 billion. Google Adwords, (or other Search Engine Ad Campaigns), Content Network Ads, Facebook Ads etc are much more cost effective than traditional mediums of advertisement.

Our experts are Google Adwords qualified and they can manage your Ad campaigns effectively.

Why should you let professionals manage your Ad campaigns rather than manage it yourself? Firstly, you run a business and your priority should be to optimize your business operations and not divert your energy in doing what you can have cost effective and result oriented professionals do for you.

Secondly, experience is the best teacher. So rather than you experimenting and losing valuable time and dollars, let professionals manage it.

Example:- Imagine you are a Vancouver based Company, interested in running Google Adwords Campaign. You create an Adwords account, choose a few keywords which you think people are going to use to search for your services, allocate a budget and your Ad campaign is on its way. As simple as that? Certainly not!

Scenario:

You allocate a budget of $2000/month. You choose 10 best keywords. If at an average each click costs $3 then from 10 keywords you can expect approx. 667 visits to your website per month. Assume 5% call you and a fraction of them convert into to your customer. So for $2000 you get 33 calls/month. Not bad.

Now take a look at these facts:

  • Your competitors might be using more than 200 keywords in their Ad campaigns. In some cases we have seen companies using more than 10,000 keywords in their Campaigns.

  • If more than 10 businesses are running Ads for a particular keyword, only 10 will be shown on Home Page and out of those 10, top 3 will grab major share of total number of Clicks.

The text in your Ad needs to be creative so that people click.

We will:

  • Improve your landing page by doing A/B Variate testing, thus increasing the conversion rate of calls/Total number of Site Visits

  • Refine keywords based on the performance of the keywords

  • Recommend improvements to your Ads based on competitor analysis

The above strategies can increase your call conversion rate. By spending the same $2,000 through you can expect much more calls instead of 33, thus increasing your expected Return on Investment.

Call us or mail us to discuss it further.